“I’ve had the privilege of working alongside Andrew at Smarts and Turbonomic, two companies he helped build into industry leaders. His strategic thinking, relentless drive, and ability to execute were instrumental in our success.

 

Now, at Causely, I’ve once again sought Andrew’s expertise to refine our messaging, product strategy, and go-to-market approach. His insights have already proven invaluable.

If you're building a high-growth tech company, I wholeheartedly recommend engaging Andrew. His strategic guidance, leadership, and deep understanding of customers, technology and sales can propel your business to new heights.

"I’ve known Andrew since his time at Smarts, when I was an executive at Colt Telecom. We reconnected at IdentityPlus, and his guidance has proved invaluable in helping us shape our messaging, go-to-market strategy, and product roadmap.
 

As part of our work together Andrew has also developed a series of thought leadership articles to educate our target audience about the growing challenge presented by cyber crime and how IdentityPlus can mitigate them. His ability to articulate complex technical concepts in a clear and concise manner has been instrumental in advancing our business.

If you're seeking a strategic partner to refine your messaging and enhance your market positioning, I would strongly recommend engaging with Andrew."

“Andrew's strategic thinking, deep understanding of go-to-market strategies, and seamless communication with our prospects, sellers and product team have been invaluable.
 

Through his consultative approach, he expertly uncovers hidden opportunities,  encouraging prospects to share their challenges and envision transformative solutions with our product. 

​

Andrew helped us refine our product strategy, aligning it with market demands and setting a clear path to providing value to our customers.
 

His insights and collaborative approach have truly moved our product forward and strengthened our product’s market potential."

"I' had the privilege of working with Andrew for three years in the EMEA region. Without a doubt, he's the best enterprise salesperson I've encountered.

 

His customer-centric approach, prioritising understanding their business challenges over product pitches, has significantly influenced my own sales strategy as a startup founder.

​

Andrew's deep understanding of customers, markets, and complex technical topics makes him an ideal partner for product and technical teams. He's successfully collaborated with numerous ScaleX portfolio companies to develop thought leadership content, to better educate customers and highlighting their unique value propositions.

 

I wholeheartedly recommend working with Andrew."

"I've had the pleasure of working with Andrew at both Opalis and Turbonomic, and I can confidently say he's a true asset to any organization.

 

His strategic thinking, coupled with his ability to translate complex ideas into compelling messaging, has consistently driven significant business impact.

​

Andrew's expertise in go-to-market strategy, content creation, and product positioning has been invaluable. He has a knack for identifying key opportunities and developing innovative solutions that resonate with the target audience.

​

I've continued to rely on Andrew for his guidance and support. His willingness to share his insights and offer advice has been instrumental in helping navigating challenges and achieving success.

 

I wholeheartedly recommend Andrew to any company seeking to elevate their brand, refine their messaging, and drive growth. He is a true partner who delivers exceptional results."

“We have partnered with Andrew in a number of our portfolio companies and working with him has been a game-changer. His deep understanding of the tech industry and strategic approach to growth acceleration has been invaluable.

​

Through his guidance and workshops, he has helped refine their messaging, strengthened their go-to-market strategy, He has also developed compelling thought leadership content. 

​

His expertise has not only helped to attract new customers but also position them as leaders in the space they operate. I highly recommend Andrew to any tech startup looking to scale and succeed."

"I’ve been working with Andrew in various companies for over 25 years. Besides being an excellent salesperson, he also developed a deep understanding of the tech industry and enterprise software and management software in particular. His insights allow companies to develop a solid strategy behind the complex day-to-day operations which in turn results in solid growth acceleration.

​

By engaging Andrew with a number of the companies I work with we helped them develop, grow, and position themselves as thought leaders, through his expertise in developing their GTM strategies, messaging, and storytelling.  

​

They can now tell their story with much more confidence, knowledge, expertise, and insight. This true and deep product strategy development in action.

 

If you are building a tech company, I’d strongly recommend seeking the help of  Andrew to develop a structured and operational way to scale and succeed."

“I have worked with Andrew across many companies and start-ups through the years, where he played many go-to-market roles, from sales, to marketing and product, and across many technology focus areas, from network, to DevOps, Cloud Native and Security.

 

Andrew is a master of asking “why” - why this technology/product? Why this company? and crucially, why now? He always thinks from the buyers perspective, weaving this into a core positioning and messaging narrative, focusing on the problem being solved and why they should care. In short, I can’t think of a better person I’d want on my GTM team.”

“I have had the privilege of knowing and working with Andrew since 2011, starting with our time at Turbonomic where he had a major impact on the growth of the business.

 

When we launched Causely, I was fortunate to collaborate with him again as he joined us as a strategic advisor. Andrew's strategic thinking and deep understanding of the industry and go-to-market strategies were invaluable to our team. He introduced effective messaging frameworks that sharpened our value proposition and guided us in opportunity management to engage various client stakeholders effectively.

​

What truly sets Andrew apart is his consultative approach. He excels at "selling without selling"—by asking insightful questions. He helped us as a team to develop the skills to get clients to open up about their key pain points, leading them to discover how our solutions can directly address their needs.

​

Andrew's insights and collaborative spirit significantly propelled our product's development and strengthened its market potential. He is the best you can work with!

"Andrew's approach to understanding the market and converting technical features into clearly defined positive business outcomes with a highly empathetic understanding of the user experience is a rarity in our industry.

 

This is why his messaging and positioning is head and shoulders above what I've seen others do. Andrew delivers results that are informed by decades of real field experience creating value for customers and investors.

 

Partnering with Andew is like finding the missing piece in a complex puzzle. A truly collaborative approach and shared result when we work together to support and delight our clients." 

“I have known Andrew for 20+ years. His deep-rooted understanding of how to best establish product market fit set him apart.

 

He has had numerous successful wins and is globally respected as a strategic seller!

 

I have had the honor of working with Andrew both as a colleague and a user of Breakthrough Moments services when I was the CEO of AppBus. He aggressively pursues the discovery of why customers should care.”

“I initially met Andrew through his newsletter, and was impressed with not only the in-depth nature of his writing, but the high level of engagement he shows his readers.

Over the subsequent months, Andrew has provided valuable assistance with my own content and outreach strategy. We’ve worked together through his framework for establishing value drivers and establishing a strategy to reach the people who will benefit most from my work. It’s been a rapid and rewarding education as a technical founder, helping me establish skills I didn’t think I had in me.

If you’re a technical founder eager to tell your company’s story, I’d wholeheartedly recommend working with Andrew."

​